Singapore Website
Redesign
Singapore is a state, city, and country known for its remarkable nightlife. The global hub blends modern and traditional elements while adding a sophisticated flair. The tourism site targets 24- 40 year olds, focusing on those wanting to get away on a whole different level. Inspired by Singapore’s breathtaking views, notable landmarks, and luxurious hotels, this website demonstrates that visiting the Lion City is an extraordinary experience.
The Moodboard
When curating a moodboard for the style and vision I had for this website, I leaned into an editorial approach, with supporting imagery to balance it.
Experimenting with typography and mixing typefaces opened a realm of sleek, bold, and eye-catching visual experiences.
The Wireframes
Wireframes are a crucial step when designing a website. Simply put, it’s building out the “skeleton” of the hierarchy, layout, and composition. It also helps determine where content goes, along with CTAs that lead to more information.
When refining the navigation, clarity and accessibility are essential. Links, pages, and social media platforms should be organized in a cohesive, intuitive layout that enhances the user experience.
Where luxury, skyline, and culture collide after dark.
